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Starting a business or trying to increase the profits of the existing one? Don't forget the importance of branded stationary.
Starting From ₹5,000/-
Starting a business or trying to increase the profits of the existing one? Don't forget the importance of branded stationary.
Whenever a new enterprise drops a product or service in the market, it expects to create customer outreach and penetrate its target audience. There are several tools to do this. Social media advertising, search engine marketing, etc. are some of the best ways to do this.
But people often forget the power of a branded stationary.
Our eyes and senses are detail-oriented. Whenever a company has branded stationary, our sight and sense tries to get to the minute details. Watching the intricate design, feeling the texture- everything has a deep impact on our senses and without our understanding, this deep appreciation for the branded stationary has already translated into brand loyalty and allegiance.
For a business, stationary design is of the utmost importance as it sets you apart from your competition. For your prospective customers, you emerge as a company that is focused on the minute aspects of business and is way beyond its competition in boosting brand awareness and loyalty.
Yes, stationary design creates brand awareness and loyalty!
Apart from the other aspects of digital marketing, stationary design gives a business an authority in its niche. A stationary design will separate a business that ponders into the deepest of details from one that overlooks the minor facets of business development and brand promotion.
With several forms of digital marketing methods available these days, several companies overlook this particular aspect that can make them reach great heights in terms of brand visibility and awareness.
The traditional marketing media like television, radio, and the modern ones like the internet are oft-preferred by businesses. But stationary design is a part of marketing that several business-owners forget to include within their plans. It is a small thing, but it could boost your business in ways you had never imagined!
Your business stationary is a first-hand representation of your organization and your business to the general public. It could also be a nifty way to penetrate your target audience. Since the stationary design conveys an overall company message to the audience, therefore it is critical to make the stationary simple, yet effective.
A company stationary design needs to create brand awareness and convey focus over the content. Hence, a clutter-free, simplistic design is imperative.
Some of the key elements to include in your business stationary are discussed below.
Your business stationary should include some sort of headers and footers. You can include general company information in those headers and footers.
But you should keep in mind that whether it be your business card or any other corporate stationary, it should not alter from your business website. Or else, the recipients of your business cards and corporate stationary might be confused and believe that these represent some other company.
The result? Your company letters might be trashed, or the customers will form an idea that your business outlook is quite unprofessional.
Leaving a header and a footer out will limit the communicative prowess of your brand stationary and compromise your professionalism.
It is one of the supremely important factors that should be exhibited on your company stationary. At least the company name, address and phone number should be an integral part of a stationary design.
You can also include the primary social media platforms where your audience will find your businesses. Facebook and LinkedIn are the two most important ones, and it is essential that you don’t go overboard with your social media information and make the brand stationary cluttered.
It is one of the most critical details that you should include within your branded stationary. A company logo creates a lasting impact and instant brand recognition amongst your audience.
Keep track of logo placement on your branded stationary. The logo alignment creates a lasting impact on the customer psychology. Also, you should be careful to not create different logos for various purposes as it might dilute your brand awareness.
Apart from giving your brand stationary a general style and flow, color also acts as an efficient design element for your business strategy. It can also propel your brand identity further.
You should select a particular color stock for all your business stationery. The general rules of the thumb include- choosing a stock color or texture that aligns with your industry and keeping it simple and professional.
Select the suitable package for your business. Our expert branding and stationery designers will get in touch with you and create the most impressive business stationery.
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For each company, a lot of nitty-gritties go into the stationary design procedure. Custom stationary speaks volumes about your company. Let’s go ahead and design some stunning stationary for your company!
Talking to the client first will give you a first-hand idea about the brand, its voice and the target audience. Our designers always tick the pre-design checklist while communicating with the client.
Understanding the brand/style guide for the client gives us a clear idea and helps us stay consistent with the company’s brand elements like colors, logos and typeface.
We enquire if the client is ready to accommodate advanced techniques like embossing, die-cutting, foil blocking, etc. in his budget and proceed thereafter.
Before going headfirst into the design procedure, we understand the size and specifications regarding each piece of the brand’s stationary. Understanding the type of surface where the stationary design will be printed also offers us a heads up! We also try to understand the type of printer (basic/commercial) that will be employed to do the job.
It is an immensely essential aspect since the size and specifications of a brand stationary may vary according to the product. But we have witnessed that keeping things simple and following standard stationary design templates can still add value to a business.
Printers also have various preset modes and customizations to accommodate different sizes and specifications of the branded stationeries. We try to provide the best-fit that will also look visually stunning and be impactful.
If the stationary design in question is professionally printed using commercial printers, the letterhead borders should be removed.
Leaving some room on your branded envelope design for stamps, return addresses, etc. on the back is imperative.
We ensure that all text is within the safety line and every imagery is stretched to the bleed.
Once our client approves of the final designs, we send forth all the design files in both print and web ready formats according to their choice. We also include web preview images and a link to purchase any commercial font used in the design.
A wholesome stationary design for your company will not only provide value to your business, but also help your customers, employees, and other business associates to identify with your brand right away. We have put together a list of frequently asked questions for stationary design that will help you move forward with your business ideas.