Get the Perfectly Tailored Digital Marketing Strategy for Your Business

Comprehensive, Well-Targeted, Goal-Oriented

Avail the prodigious benefits of digital marketing and taste success at breakneck speed in the competitive market of contemporary times.

Why Go for Digital Marketing?

Technology has drastically changed how we think, act, and live. The increasing accessibility of electronic appliances to the teeming multitudes all across the globe has impacted billions of lives. This phenomenon has led to a revolution in the marketing industry.

Since marketing has always been about reaching out to the target audience at the right place and time, digital marketing has leveraged multiple digital media to reach out to people where they are spending a major amount of time that is on the internet.

Digital marketing refers to the process of building brand identity, engaging with consumers, and propelling sales via any digital platform. While traditional marketing still has a place digital marketing is steadily taking over and it is not for no reason.

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A good digital marketing strategy is fast, effective, and yields higher returns on investment. As technology has become cheaper and readily available digital marketing is comparatively less expensive than traditional marketing methods. You do not have to splurge a lot of money. Digital marketing allows you to start small and expand your strategies as and when you get results.

Digital marketing is a process that can be implemented in different forms like banner ads, content marketing, Search Engine Optimization, social media marketing, email marketing. This allows you to flexibly market to sell your products and services to different groups of people.

Interactivity is a key attribute of a digital marketing campaign. Now you can directly engage with your customers with social media posts, reviews, and comments. The integration of AI and chatbots have further rendered the field fertile for cultivation. This you should make your business future-ready by launching a digital marketing campaign today.

What Are the Goals of a Successful Digital Marketing Campaign?

Setting the right goals for a digital marketing campaign is quintessential to achieving success by marketing digitally. The goals should be focused on the growth and sustainability of the business. These goals are called SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound).

1. Increase in sales

An increase in sales is one of the most important objectives of even the most seasoned and successful businesses because it is easily measurable and increases profits and revenues. Even if you do not sell online, the leads that will be generated through online marketing will be converted into offline sales.

2. Engage with customers

Digital marketing owing to its media also acts as a wonderful channel for communication. This allows you to engage your audience and influence them in making purchases. You can create a conversion or budget model which allows you to set achievable goals for reaching and influencing audiences.

3. Increase awareness

A very important thing to remember while selling something is that people buy when they become aware that they need0 something. This effect is known as problem awareness. Now here marketing comes to play and makes the potential customer realize that your business can provide them with what they are looking for. This is known as solution awareness. Hence your objective should be to increase the problem and solution awareness to drive sales.

4. Increase in conversion rates

Conversion rates can be measured using Google Analytics. By setting up goal tracking in Analytics, you can derive reports on conversions for your traffic sources, campaigns, keywords, landing pages, locations, and more. With this data, you can track your conversion rate and decide on a plausible objective.

5. What are the digital marketing services we offer?

There are several methods of digital marketing like search engine optimization, email marketing, social media marketing, pay-per-click (PPC) advertising, content marketing. We provide different packages which include different digital marketing services to cater to different kinds of business requirements.

Digital Marketing Pricing

Basic Package

Save upto 5% cost on this package

20,000

(inclusive of all taxes)

  • Search Engine Optimization (SEO) management services
  • Local SEO Services
  • Pay-Per-Click (PPC) management services
  • Social media marketing
  • Google local services ad
  • Content marketing
  • Email marketing
  • Lead recovery
  • Digital competitive analysis
  • Conversion Rate Optimization
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Growth Package

Save upto 10% cost on this package

25,000

(inclusive of all taxes)

  • Search Engine Optimization (SEO) management services
  • Local SEO Services
  • Technical SEO
  • Franchise SEO
  • eCommerce SEO
  • Social Media Marketing
  • Content marketing
  • Email marketing
  • Lead Recovery
Get Started

Premium Package

Save upto 15% cost on this package

35,000

(inclusive of all taxes)

  • Search Engine Optimization (SEO) management services
  • Local SEO Services
  • Technical SEO
  • Link Building
  • Pay-Per-Click (PPC) management services
  • Social media marketing
  • Google local services ad
  • Video production
  • Website development
  • Content marketing
  • Email marketing
  • Lead recovery
  • Digital competitive analysis
  • Conversion Rate Optimization
Get Started

What Are the Steps Involved in Digital Marketing?

Digital marketing refers to a series of processes that aim at promoting businesses, creating awareness, engaging target audiences and driving sales through multiple online media. Thus several digital marketing methods have different requirements. One should understand the necessity of the business and invest efficiently to gain the maximum out of digital marketing. We will discuss a few steps that should follow to find the perfect digital marketing strategy.

Do Your Research Properly

Obtain the data that will inform your strategy all the way through. You could collect primary data from your customers or visitors, or hire a firm to research for you. However, extensive research is quintessential to the crafting of the perfect digital marketing strategy for your business.

Identify and Know About Your Target Audience

It is very essential to define your target audience. You should strive to know what they want and what their requirements are and you try to satisfy them.

It is helpful to research the demographics, lifestyle, and beliefs of your potential customers. You should also understand how your brand is perceived in the market. By properly engaging with your current customers you can gain valuable insights into your business.

Define Your Marketing Objectives

Your objectives or goals will be driving your marketing plan. Hence it is important to set the right goals. You should identify your problems and opportunities before determining your goals.

We have already discussed what SMART goals are. You should try to match all the criteria of SMART goals to have a strong digital marketing plan.

Craft the Marketing Strategy

The strategy demonstrates how you have planned to achieve your goals. Therefore once you have set your objectives it is time to create a robust strategy for your business.

A strategy may include audiences to be targeted, desired positioning, allocation of resources and marketing mix. There may be multiple strategies in a digital marketing plan.

Frequently Asked Questions (FAQs)

An investment in digital marketing is a substantial investment for your business and we understand that there might be several questions in your mind about the services we provide. Thus we have compiled the most commonly asked questions in this section to mitigate your doubts.

What is digital marketing?

Digital marketing refers to all the aspects of marketing a business, brand or organisation on the internet via different digital channels. Digital marketing strategies and tactics are created for targeting specific online audiences across a wide range of devices connected to the internet. Digital marketing includes several processes like search engine optimization, increasing visibility and audience engagement on social media, email marketing, web design and development and more.

How does SEO work?

SEO or search engine optimization is one of the central processes of digital marketing. SEO makes it easier for search engines to discover and recognise your website as relevant and competent. This generates organic traffic to your website. By understanding how websites are ranked on SERPs it is possible to optimize the content on the site so that it fetches a higher rank on the search results page for relevant searches. The main steps of SEO are website audit, initial site optimization, and content marketing.

How does PPC work?

PPC or Pay Per Click advertising as the name suggests is a channel of advertising online where you pay for every click on your advertisement. PPC ads are generally found at the top of the page or sometimes at the bottom or right hand side of the page.

In PPC you have to bid for a position on the webpage. However there is no way of knowing if your bid is higher or lower than someone else's for the same targeted keywords. The one with the highest bid gets maximum visibility as it increases the profit of the channels like Google.

What is conversion?

In the world of digital marketing, conversion represents any activity on your website that is more valuable than a passive visit to the website. What comprises a conversion essentially depends upon the relevant industry and the business itself. Common conversions could be visits to a key webpage, views of a promotional video, web form submission, newsletter subscription and more.

What is the cost of advertising on Twitter?

The cost of advertising on twitter depends on the type of advertisement which could be promoted tweets, promoted accounts, and promoted trends. The cost of promoted tweets is around $0.50 to $2.00 for each action while promoted accounts cost $2 to $4 for each follower. Promoted trends can cost upto $200,000 per day.

What is the cost of advertising on Facebook?

Facebook is one of the most popular social media platforms. There are several ways to promote your business on Facebook which vary in price. Typically the average cost per click for a Facebook Ad was $1.72 according to an US based study. If you prefer quality over quantity then you could also opt for Facebook likes. The average cost of each Facebook like is around $0.57. Other than creating advertisements you can also boost your posts which will cost you about $6.35 per 1000 views.

What is the cost of advertising on Instagram?

Instagram offers you two bidding models for advertising which are cost-per-click (CPC) and cost-per-impression (CPM). On an average it costs $0.20 to $2 for every click on your Instagram advertisement and about $6.70 per 1000 impressions on your Instagram ads.

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